MONOPOLY’s new Lakes edition is all about the ‘water works’
Caption: Dave Oakley Jenner in a selfie taken at Haweswater
No game of MONOPOLY would be the same without its ‘water works’ but there’s more than pipes and puddles in the brand new Lake District edition of the iconic board game.
The long-awaited MONOPOLY: The Lakes Edition board game, which was launched this week, features a picture of United Utilities’ stunning Haweswater reservoir, near Penrith, in its cover and board artwork.
Meanwhile, as the Lake District’s very own water company, United Utilities itself takes up residency in the traditional ‘water works’ space.
The company, which owns Haweswater and supplies drinking water from Cumbria to Cheshire, including the Lake District, got involved with the creators of the new edition of the classic game as a natural fit for ‘water works’ square.
Haweswater is not your average water works. As a source of water it supplies one in every four glasses of drinking water across the North West.
There’s even a nod to United Utilities in the Community Chest cards. Players who draw the card earn 100 MONOPOLY dollars as a thank you for turning their tap off when they’re brushing their teeth.
The picture was taken by our Haweswater catchment controller, and proud Cumbrian, Dave Oakley Jenner, from Carlisle, who took it while he was at work.
“It feels great that I will be able to say that it was my picture that was chosen to represent the company and Lake District to MONOPOLY fans all over the world. What with the popularity of the game and the Lake District I feel really lucky that I will forever be a part of this exciting project.
“Some of my fondest memories are being either dunked in the lakes during outward bound, canoeing trips, or battling sideways rain on Duke of Edinburgh expeditions. It has certainly helped mould my character over the years and I am so lucky that I was able to return after university, to work in such an amazing place,” he said.
United Utilities’ channels and content manager Lauren Maughan, who is originally from Penrith, said: “Getting the chance to be included the Lakes edition of MONOPOLY is a fantastic opportunity for our customers and board game lovers to learn more about what we do and help customers think twice about saving water.”